Every business owner knows there’s more than one way to make a sale. They also know that there’s no “right” way to do it – there are strategies that prove to be more effective than others, sure, but how we sell often depends – at least when we first start out – on our own personal preferences and which tactics we’re more comfortable with.
But undoubtedly the most powerful way to build a business, to establish the right relationships and put yourself in touch with partners and customers that can help you grow, is through networking – getting out there for actual conversation and connections with other business owners or potential customers.
That’s the subject of an article over at the Intuit Small Business Blog entitled Networking: Boost Sales by Making the Right Connections. Taking a look at different methods business owners can utilize to successfully connect with the right individuals, it offers five tips that focus on making it easier to build a network that will help them grow.
Here’s a look at one of the tips:
2. Always have an elevator pitch ready. Louis Pasteur once said that “chance favors the prepared mind.” So, is your mind prepared to deliver a quick sales pitch when the opportunity presents itself? If not, then take time to remedy that as soon as possible. You don’t want to miss the perfect moment to tout your products or services simply because you weren’t ready.
We know our business, yes, but we need to know it well enough to recite the unique selling points and benefits of a partnership on the spot and in 30 – 60 seconds. Make sure you have a go-to sales pitch for times like this – you don’t want to risk watching a potential sale get away because you weren’t prepared.
The article goes on to offer tips on networking lunches, the importance of being early, researching who will be at a networking event and learning from a business owner who has seen growth through networking. It’s definitely worth a read, especially if you’ve been thinking about brushing up on how to make the right connections for your business, so give it a look if you’ve got some time.
What do you think? Do you utilize networking as a way to build connections and grow sales? Do you plan on revisiting it? Your thoughts are always welcome, so let us know!