Website Optimizer

Using Google Website Optimizer To Improve Conversion Rate

Conversion rate is the percentage of visitors to websites who take desired actions. A sites's desired action is based on your online marketing goals (sell more products, increase membership, etc.)

Some people call it 'A/B' or 'split' testing. We call it an essential component of any internet marketing plan. If you are not constantly improving your website for conversion then you are likely wasting both money and opportunity.

While we often do make great decisions based on our own expertise and trends in the data we study, ultimately we want to let visitors tell us what to do. After all, they are the experts on what is and is not steering them closer to converting into a customer. But instead of asking visitors, we like to let them show us by measuring actual behavior.

Google Website Optimizer

Google Website Optimizer is one of the most accurate website optimizing tools out there. If your sites suffer from low conversion rates, then it's time to use Google Website Optimizer to test your sites and increase conversion rates.

How Does Google Website Optimizer Work?

The program creates dynamic, high-converting pages. It also tests and optimizes design and content for websites, and uses Google Analytics for tracking. It uses two types of testing: A/B and multivariate.

A/B Testing

Tests two or more entirely different versions of web pages

Multivariate Testing

Simultaneously tests multiple page variables /elements (headline, content, images, etc.)

Think about the power here: There is no guess work or opinion. We are letting visitors tell us what works based on their own actions as they move through your actual website! It sounds crazy, but even small button color changes can yield some dramatic results!

With Google Website Optimizer, we can begin answering the following questions:

• Does the tagline in my top banner really work?
• What happens if I make the "contact us" button bigger and more noticeable?
• Will more people buy if I display logos of my accreditations and awards?
• What happens if I add a video to my product page? Will more people buy?

You can learn more about Google Website Optimizer by going to the website.

You have your business goals....we have solutions and ideas. Let's talk.

Call 1 888 575 5385 or email now.