Paid Search Advertising

Paid Search advertising (Pay-Per-Click or PPC) is one side of search engine marketing. The advantages for paid search marketing are that its very quick to get up and running, and its also extremely measurable. The disadvantage is that it can be quite expensive and inefficient if you don't know what you're doing.

AIS Solutions offers several Paid Search Advertising programs.

Ongoing PPC Campaign Management

We take care of absolutely everything needed. We run your campaign for you, and revise it each and every month to ensure optimum performance. This is our most popular plan and includes keyword research, ad copy development and testing, tracking, revisions, etc. This offering is designed to take the worry off your mind – we'll take the responsibility to make sure your campaign is producing results.

PPC Campaign Setup and Test Campaign (8-Week Program)

• Setup campaign with PPC provider in your name, and all click charges will be billed directly to your firm.
• Identify and prioritize keywords to bid on via Keyword Research Report (separate charge)
• Structure campaigns and ad groups
• Write and test ad copy variations
• Analize traffic among different campaigns

PPC Campaign Audit (8-Week Program)

• Review and revise/improve your current campaign
• Identify and prioritize keywords to bid on via Keyword Research Report (separate charge)
• Re-structure campaigns and ad groups to improve organization
• Write and test new ad copy variations to improve click-through rates (CTR)
• Track traffic among different campaigns through to actions and/or conversions (leads, orders, viewing a certain page, etc.)

These two 8-week programs are useful if your firm is looking to give this medium a test drive or kick a little life into your current campaign.

You have your business goals....we have solutions and ideas. Let's talk.

Call 1 888 575 5385 or email now.