Warning: Kayak Crossing

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2014-10-24 10.35.30So I was in Monterey Bay in California this last fall, and as I was walking along the pier, came across the following sign painted on the path in front of me. I had to stop and take a second look, as I wasn’t really sure I understood what the sign was for. And yes, lo and behold, it actually was a message ...

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4 Ways to Build Your Customer Base

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Build Customer BaseRegardless of the quality of your product or service, the efforts you put into establishing your brand and helping it stand out, the time you take to pull out all the stops for a proper, pristine, well-decorated and welcoming storefront, office or whatever your headquarters may be – regardless of all of this, your business will always depend on one factor: a constantly growing customer base.

Sure, what ...

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Networking: Boost Sales by Making the Right Connections

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NetworkingEvery business owner knows there’s more than one way to make a sale. They also know that there’s no “right” way to do it – there are strategies that prove to be more effective than others, sure, but how we sell often depends – at least when we first start out – on our own personal preferences and which tactics we’re ...

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