In today’s tech-centric business world, trade shows may seem like a dying form of marketing. But no matter how big, how small, or what industry they’re in, companies can see a significant benefit from buying a booth, setting up shop and showcasing the products and/or services they offer.
Trade shows offer business owners and managers a chance to take part in what’s actually become a rare occurrence in corporate communications: real life, face-to-face interaction with other human beings. It’s an opportunity for potential partners and clients to put a face to your business’s name, get a look at what you can do, and easily and instantly arrange future meetings to discuss how you can mutually benefit one another.
A new entrepreneur, one who’s been educated to expect all forms of business to be conducted digitally, may view trade shows with a certain amount of skeptism, for which we’d suggest doing some research to see that the concept is still alive and well. For those who see the potential benefits and are ready to invest the time and money now, however, there’s an article over at Small Business Trends called 4 Trade Show Tips for Startup Companies that offers some tips for how they can make the most of their attendance.
Here’s a look at one suggestion:

Be as Eye-Catching as Possible

You have to grab the attention of all the people passing by your booth. The display itself, the colors, the signage, and the product placement are solid places to start, but that’s not the only way to create an eye-catching booth. If you want to have a steady stream of visitors, you need to:

• Put together swag bags, giveaway items, or other promotional materials.
• Create an attraction or gimmick that piques the interest of passersby, such as a display of food, a PowerPoint presentation or a TV display.
• Carefully scout the perfect location, one that guarantees lots of foot traffic. Make sure your display stands out and draws a crowd.

When it comes to your setup, you don’t have to go all-out in terms of cost – what’s important is ensuring your booth reflects your brand and business while also offering some unique incentives for visitors. There are cost-effective methods of doing this, and once those are established, the priority becomes finding out what can be done to attract potential partners and customers.
The article goes on to offer some tips for budgeting and goals, making an investment in a great booth, and how to keep in touch with prospects following the show. We’d recommend giving it a read if you’re an entrepreneur who wants to learn more about trade shows, or if you’re a business owner who’s been around a while but are yet to make an appearance at one.
What do you think? Does your business attend trade shows? If not, do you plan on starting? Your thoughts are always welcome, so let us know!