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Is it time to add a podcast to your business marketing plan?
December 7, 2018

Is It Time To Add a Podcast To Your Business Marketing Plan?

Business Strategy, Marketing, , , , , , , , , , , , , , , , , ,

From broadcasts to podcasts in a couple of decades, the simple reality is that businesses still want to get their spoken message out on the airways to their target audience. Only the method and venue has changed. The “podcast” got its...

November 28, 2018

Ten Things Rembrandt Taught Us About Brands That Last

Business Strategy, Marketing, , , , , , , , , , , , , , ,

If you ask anyone you encounter to name one of the 10 greatest artists of all time, inevitably they will name Rembrandt. What is amazing about that is that next year we will be marking the 350th anniversary of the Dutch artist’s death....

What to do when your instant message goes horribly wrong
November 21, 2018

What to Do When Your Instant Message Goes Horribly Wrong

Business Challenges, Business Strategy, Marketing, , , , , , , , , , , , , , , , , , , , , ,

Email was the original goddess of instant information transfers, so gloriously easy that it is little wonder it quickly became a primary communication mode between businesses and their customers. Just as we were accepting that legal...

Attention: Entrepreneurs - Rethink your mainstream attitude about compliance
November 1, 2018

Attention: Entrepreneurs – Rethink Your Mainstream Attitude about Compliance

Bookkeeping, Business Challenges, Business Owners, Business Strategy, , , , , , , , , , , , , , , , ,

No matter where you operate your small business in Canada or the United States, there are government standards of compliance required that govern everything from the kind of financial records you need to keep to how you produce and...

Four strategies to keep your customers and increase profits
October 23, 2018

Four Strategies to Keep Your Customers and Increase Profits

Business Strategy, Finances, Goals, , , , , , , , , , , , , , , , ,

What is the simplest strategy your business can adopt to increase your profits by 25 percent this year? You can keep your current customers happy. According to Fred Reichheld, a fellow of Bain & Company and author of Loyalty Rules!...

How to Handle Both Good and Bad Customer Reviews
October 16, 2018

How to Handle Both Good and Bad Customer Reviews

Business Owners, Business Strategy, Goals, , , , , , , , , , , , , , ,

The last time you booked accommodations online, did you read the reviews? If you are a stranger in a community and planning to dine out, when you call up the restaurants in your area, do you base your choice on the comments past...

Practical Tips to improve your cash flow
October 10, 2018

Practical Tips to Improve Your Cash Flow

Business Challenges, Business Strategy, Finances, , , , , , , , , , , , , , ,

There are a number of reasons why your company may be struggling with cash flow issues, and many of them have little connection with how much business you are doing and how successfully you are doing it. Sometimes it is a simple matter...

How to stop making stupid business decisions
October 2, 2018

How to Stop Making Stupid Business Decisions

Accounting, Bookkeeping, Business Owners, Business Strategy, Finances, , , , , , , , , , , , ,

Several times each year at AIS Solutions, we get a shock when new clients show up with their financial data a disorganized mess. Receipts are crumpled into plastic bags or jammed into the proverbial shoeboxes. Yes, shoeboxes are real....

How to run a business with your spouse
September 25, 2018

How to Run a Business With Your Spouse

Business Challenges, Business Owners, Business Strategy, , , , , , , , , , ,

My wife and business partner, Juliet Aurora, and I have worked side-by-side for many years. We believe that for the most part we have done it successfully, but it took having AIS Solutions win Intuit’s Global Firm of the Future contest...

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