From broadcasts to podcasts in a couple of decades, the simple reality is that businesses still want to get their spoken message out on the airways to their target audience. Only the method and venue has changed. The “podcast” got its name from Ben Hammersley who suggested a whole range of names for the new […]
Read More...
If you ask anyone you encounter to name one of the 10 greatest artists of all time, inevitably they will name Rembrandt. What is amazing about that is that next year we will be marking the 350th anniversary of the Dutch artist’s death. Talk about a brand that has lasting power! There isn’t a marketing […]
Read More...
Email was the original goddess of instant information transfers, so gloriously easy that it is little wonder it quickly became a primary communication mode between businesses and their customers. Just as we were accepting that legal documents could be scanned in and emailed, we were getting used to still faster forms of communication like Messenger […]
Read More...
It would be hard to find a more cost-effective way to stay in touch and build your relationships with your customers than offering them a regular newsletter.
Read More...
The options for marketing your small business continue to grow, but realistically, it’s hard for any one of them to be more effective than email marketing.
Read More...
When it comes to getting new clients in your business, nothing is more effective than a good word-of-mouth (WOM) referral.
Read More...
One of the most repeated themes any business consultant hears from their small business clients these days is how much they’d like to be more involved in social media channels, but they just don’t have the time.
Read More...
Growing your business in a competitive world takes imagination, effort, creativity and more than a little tenacity.
Read More...
