Networking: Boost Sales by Making the Right Connections

networking grid Every business owner knows there’s more than one way to make a sale. They also know that there’s no “right” way to do it – there are strategies that prove to be more effective than others, sure, but how we sell often depends – at least when we first start out – on our own personal preferences and which tactics we’re more comfortable with.

But undoubtedly the most powerful way to build a business, to establish the right relationships and put yourself in touch with partners and customers that can help you grow, is through networking – getting out there for actual conversation and connections with other business owners or potential customers.
That’s the subject of an article over at the Intuit Small Business Blog entitled Networking: Boost Sales by Making the Right Connections. Taking a look at different methods business owners can utilize to successfully connect with the right individuals, it offers five tips that focus on making it easier to build a network that will help them grow.
Here’s a look at one of the tips:
2. Always have an elevator pitch ready. Louis Pasteur once said that “chance favors the prepared mind.” So, is your mind prepared to deliver a quick sales pitch when the opportunity presents itself? If not, then take time to read this great article on how to Create an Elevator Pitch. You don’t want to miss the perfect moment to tout your products or services simply because you weren’t ready.
We know our business, yes, but we need to know it well enough to recite the unique selling points and benefits of a partnership on the spot and in 30 – 60 seconds. Make sure you have a go-to sales pitch for times like this – you don’t want to risk watching a potential sale get away because you weren’t prepared.
The article goes on to offer tips on networking lunches, the importance of being early, researching who will be at a networking event and learning from a business owner who has seen growth through networking. It’s definitely worth a read, especially if you’ve been thinking about brushing up on how to make the right connections for your business, so give it a look if you’ve got some time.
What do you think? Do you utilize networking as a way to build connections and grow sales? Do you plan on revisiting it? Your thoughts are always welcome, so let us know!
Copyright: alphaspirit / 123RF Stock Photo

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Juliet Aurora

Juliet Aurora is the CEO of AIS Solutions and Co-Founder of Kninja Knetwork. Through both of these businesses she fulfills her mission to Educate and Empower those around her. In 2017, her firm was named Intuit's Global Firm of the Future, the first time the title has ever been awarded to any firm outside of the US. She has also has been named as one of the Top 50 Women in Accounting, one of the Top 50 Cloud Accountants and one of the Top 10 Canadian Influencers in the Bookkeeping Industry. Her passion for education is channeled through the Intuit Trainer Writer Network, hosting Kninja Knowledge Webinars and most recently, developing a Cloud Accounting Course for the next generation of accounting professionals.


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