It would be hard to find a more cost-effective way to stay in touch and build your relationships with your customers than offering them a regular newsletter. Clearly a lot of companies are aware of that, since research from the Content Marketing Institute indicates...
Building a team can be a fun and challenging experience. Like putting together a puzzle, you have to find the right pieces. In this video, Steve shares his thoughts on hiring and building a winning team. He asks the question; should you hire for fit or skill?...
When you run your own small business, you work on average at least 20 hours more than the paid employee who works a designated shift five days a week and calls it quits. That’s understandable, you believe, because you have so much to do. The responsibilities are all...
The options for marketing your small business continue to grow, but realistically, it’s hard for any one of them to be more effective than email marketing. Looking at studies reported by the Direct Marketing Association, email marketing is almost 40 times more...
It’s Friday night. Four friends are talking about their week. One says they are feeling overwhelmed with all the aspects of running their small business and what they really need is to outsource some tasks to a capable bookkeeper if they could only find one. “But I...
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