Your product is selling like hotcakes. Your customers are clamoring for your service. Every day orders come in, and it’s clear your e-commerce business is a success. That’s the best-case scenario, right? But are you sure you can keep up with your customers? Is your supply chain secure? Can every single purchase be satisfied? And […]
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Eureka! You’ve got it—the perfect product, service, or solution. You know you have exactly what your customer wants and/or needs, but how do you get it out into the marketplace? From Amazon to Shopify, each e-commerce channel has benefits and drawbacks. The trick is to find the right channels for your e-commerce business. E-commerce provides […]
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The e-commerce landscape is littered with the graves of businesses that failed to thrive, each a warning and beacon to the next set of entrepreneurs and business owners. The truth is, most e-commerce businesses start with a high supply of passion, but not a lot of actionable data. There’s an old saying that, “you can’t […]
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Balance sheets, income statements, cash flow. To new business owners, financial reporting can seem like a foreign language. But until they understand the basics, new business owners cannot gauge the success of their new enterprise. If you aren’t keeping track of income and expenses, how can you know if your business is thriving or is […]
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At the start of the 1920s, the Model T Ford dominated 40% of the US’s automobile market, but Ford Motor Company was losing money on each car produced. Initially, Ford’s reaction to this dissonance was to slash prices and increase inventory, but those solutions failed, and soon Ford faced a very real crisis. The solution? […]
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When you run a small business, the day-to-day challenges and sales and production targets often keep you so occupied that the only time you really think about taxes is when they are due.
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When you run a small business, the day-to-day challenges and sales and production targets often keep you so occupied that the only time you really think about taxes is when they are due.
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From broadcasts to podcasts in a couple of decades, the simple reality is that businesses still want to get their spoken message out on the airways to their target audience. Only the method and venue has changed. The “podcast” got its name from Ben Hammersley who suggested a whole range of names for the new […]
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If you ask anyone you encounter to name one of the 10 greatest artists of all time, inevitably they will name Rembrandt. What is amazing about that is that next year we will be marking the 350th anniversary of the Dutch artist’s death. Talk about a brand that has lasting power! There isn’t a marketing […]
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Email was the original goddess of instant information transfers, so gloriously easy that it is little wonder it quickly became a primary communication mode between businesses and their customers. Just as we were accepting that legal documents could be scanned in and emailed, we were getting used to still faster forms of communication like Messenger […]
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